I think I went into Victoria Secrets twice lol. I have small boobs and basically wear sports bras and most likely incorrectly fitted bras. I had a friend once who knew all about how to wear bras correctly, aka make it a push up, and she showed me how and it was the most uncomfortable thing ever so I went back to loose bras and sports bras. I live in a hot climate and hot push up feeling things that make me sweaty are not things I want to indulge in. Victoria's Secrets was always overpriced and over hyped but marketing rarely works on me. I think I walked in, laughed at the prices and left.